Advertising campaign for Microsoft

The advertisement in its final outlook showed the owners and managers of small business and middle-market companies what working with outdated or unlicensed soft looks like. It is more logical for a business to ride a bicycle for adults, so the visual from Büro.MT suggested that they grow up. Thanks to the campaign, the users learnt about a 25% discount and changed their kid’s tricycle to licensed software Microsoft 2010.

People are prone to irrational actions. In attempts to save mone on aspects that are important for their business, they risk data, results and reputation. An advertising campaign developed for Microsoft told the users that the programs everyone uses are much safer when are licensed. 

Büro.MT emphasized that specialists are afraid of unpredictable situations in their work with programs, but believe that licensed software is too expensive for the company.

Viktoria Nechiporuk, 
marketing communications manager at Microsoft Ukraine:

«Microsoft Office 2010 with its functionality stays the main office package for business. It ensures effective common work, data security and opens opportunities for solving numerous business-tasks. Thanks to Office 2010 products employees of small and middle-sized business companies can have effective and fast working time both at the office and at home.

We hope that the solutions chosen for our advertising campaign will help our prospective clients understand the real benefits and advantages of using Microsoft Office 2010, and thanks to it will multiply their business».